/* Traffic Masters Group — shared stylesheet
   Palette derived from brand logo: red #E31E24, ink #1C1B18, white #FFFFFF */

:root{
  --red:#D71920;
  --red-dark:#A8121A;
  --ink:#1C1B18;
  --ink-soft:#3A3733;
  --paper:#FFFFFF;
  --fog:#F5F4F2;
  --line:#E4E1DC;
  --gold:#C89B3C;
  --ok:#1E7A34;
  --max:1180px;
  --radius:10px;
  --shadow:0 10px 30px rgba(28,27,24,.08);
  --font:-apple-system,"system-ui","Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:var(--font);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:var(--red-dark)}
a:hover{color:var(--red)}
.container{max-width:var(--max);margin:0 auto;padding:0 24px}

/* Skip link */
.skip-link{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:200;border-radius:0 0 8px 0}
.skip-link:focus{left:0}

/* Header */
.site-header{border-bottom:3px solid var(--ink);background:var(--paper);position:sticky;top:0;z-index:100}
.header-inner{display:flex;align-items:center;justify-content:space-between;padding:12px 24px;max-width:var(--max);margin:0 auto;gap:16px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}
.brand img{height:48px;width:auto}
.brand-word{font-weight:800;letter-spacing:.5px;font-size:1.15rem;color:var(--ink)}
.brand-word span{color:var(--red)}

.nav-toggle{display:none;background:none;border:2px solid var(--ink);border-radius:6px;padding:8px 10px;cursor:pointer}
.nav-toggle svg{display:block}

.primary-nav ul{list-style:none;display:flex;gap:22px;margin:0;padding:0;align-items:center;flex-wrap:wrap}
.primary-nav a{text-decoration:none;color:var(--ink);font-weight:600;font-size:.95rem;padding:6px 2px;border-bottom:2px solid transparent}
.primary-nav a:hover,.primary-nav a[aria-current="page"]{border-bottom-color:var(--red);color:var(--ink)}
.primary-nav .has-sub{position:relative}
.primary-nav .sub{list-style:none;display:none;position:absolute;left:0;top:100%;background:var(--paper);border:1px solid var(--line);box-shadow:var(--shadow);padding:10px;min-width:260px;border-radius:8px;z-index:50}
.primary-nav .has-sub:hover .sub,.primary-nav .has-sub:focus-within .sub{display:block}
.primary-nav .sub li{margin:0}
.primary-nav .sub a{display:block;padding:8px 10px;border-radius:6px;border-bottom:none;font-weight:500}
.primary-nav .sub a:hover{background:var(--fog)}
.header-cta{white-space:nowrap}

.btn{display:inline-block;padding:12px 22px;border-radius:6px;font-weight:700;text-decoration:none;border:2px solid var(--red);transition:transform .12s ease,background .15s ease}
.btn-primary{background:var(--red);color:#fff}
.btn-primary:hover{background:var(--red-dark);border-color:var(--red-dark);color:#fff;transform:translateY(-1px)}
.btn-outline{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-outline:hover{background:var(--ink);color:#fff}
.btn-sm{padding:8px 16px;font-size:.9rem}

/* Mobile nav */
@media (max-width:900px){
  .nav-toggle{display:inline-flex;align-items:center;gap:8px}
  .primary-nav{width:100%;order:3;display:none}
  .primary-nav.is-open{display:block}
  .header-inner{flex-wrap:wrap}
  .primary-nav ul{flex-direction:column;align-items:flex-start;gap:0;border-top:1px solid var(--line);margin-top:10px;padding-top:10px}
  .primary-nav a{display:block;width:100%;padding:10px 0}
  .primary-nav .has-sub .sub{display:block;position:static;box-shadow:none;border:none;padding:0 0 0 12px;min-width:0}
  .primary-nav .has-sub:hover .sub{display:block}
}

/* Hero */
.hero{background:linear-gradient(180deg,var(--fog),var(--paper));border-bottom:1px solid var(--line);padding:64px 0 56px}
.hero .container{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(1.9rem,3.6vw,2.9rem);line-height:1.15;margin:0 0 18px}
.hero p.lede{font-size:1.15rem;color:var(--ink-soft);margin:0 0 26px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap}
.hero-figure{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:20px;text-align:center}
@media (max-width:860px){.hero .container{grid-template-columns:1fr}}

.page-hero{padding:44px 0 36px;background:var(--fog);border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(1.7rem,3vw,2.4rem);margin:.2em 0 10px}
.page-hero .lede{font-size:1.08rem;color:var(--ink-soft);max-width:70ch;margin:0}

/* Breadcrumbs */
.breadcrumbs{font-size:.85rem;color:var(--ink-soft);padding:14px 0}
.breadcrumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:6px;margin:0;padding:0}
.breadcrumbs li:not(:last-child)::after{content:"/";margin-left:6px;color:var(--line)}
.breadcrumbs a{color:var(--ink-soft);text-decoration:none}
.breadcrumbs a:hover{color:var(--red)}

/* Sections */
main section{padding:52px 0}
main section.tight{padding:32px 0}
.section-head{max-width:70ch;margin-bottom:28px}
.section-head h2{font-size:clamp(1.4rem,2.4vw,1.9rem);margin:0 0 10px}
.section-head p{color:var(--ink-soft);margin:0}
.eyebrow{display:inline-block;color:var(--red-dark);font-weight:800;letter-spacing:1px;text-transform:uppercase;font-size:.78rem;margin-bottom:10px}
.alt-bg{background:var(--fog)}

/* Grids & cards */
.grid{display:grid;gap:22px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
@media (max-width:900px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}}

.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:24px;box-shadow:var(--shadow)}
.card h3{margin:0 0 10px;font-size:1.1rem}
.card p{margin:0;color:var(--ink-soft)}
.icon-badge{width:44px;height:44px;border-radius:8px;background:var(--red);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:14px}

/* Service overview cards on home */
.service-card{display:block;text-decoration:none;color:inherit}
.service-card:hover{transform:translateY(-3px)}
.service-card h3{color:var(--ink)}

/* Lists */
.check-list{list-style:none;margin:0;padding:0}
.check-list li{padding-left:30px;position:relative;margin-bottom:12px}
.check-list li::before{content:"✓";position:absolute;left:0;top:0;color:var(--red);font-weight:800}

.step-list{list-style:none;margin:0;padding:0;counter-reset:step}
.step-list li{counter-increment:step;position:relative;padding:6px 0 6px 46px;margin-bottom:14px}
.step-list li::before{content:counter(step);position:absolute;left:0;top:2px;width:32px;height:32px;background:var(--ink);color:#fff;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:.9rem}

.tag-row{display:flex;flex-wrap:wrap;gap:10px}
.tag{background:var(--fog);border:1px solid var(--line);padding:8px 14px;border-radius:999px;font-size:.88rem;font-weight:600}

/* KPI stats */
.stat-row{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;text-align:center}
@media (max-width:700px){.stat-row{grid-template-columns:repeat(2,1fr)}}
.stat{padding:18px 10px}
.stat .num{font-size:2rem;font-weight:800;color:var(--red-dark);display:block}
.stat .lbl{color:var(--ink-soft);font-size:.9rem}

/* Case study */
.case-snippet{border-left:4px solid var(--red);background:var(--fog);padding:20px 24px;border-radius:0 8px 8px 0}
.case-snippet .result{font-weight:800;color:var(--red-dark)}

/* Testimonial */
.testimonial{background:var(--ink);color:#fff;border-radius:var(--radius);padding:28px}
.testimonial p{font-size:1.1rem}
.testimonial cite{display:block;margin-top:14px;font-style:normal;color:#d9d6cf;font-size:.9rem}
.testimonial-note{font-size:.75rem;color:var(--ink-soft);margin-top:8px}

/* Comparison table */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius)}
table{width:100%;border-collapse:collapse;min-width:560px}
th,td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
thead th{background:var(--ink);color:#fff}
tbody tr:nth-child(even){background:var(--fog)}
tbody tr:last-child td{border-bottom:none}

/* FAQ (native disclosure, content in DOM without JS) */
.faq-item{border:1px solid var(--line);border-radius:8px;margin-bottom:12px;background:var(--paper)}
.faq-item summary{cursor:pointer;padding:16px 20px;font-weight:700;list-style:none;position:relative;display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";font-size:1.4rem;color:var(--red);flex:0 0 auto}
.faq-item[open] summary::after{content:"–"}
.faq-item .faq-answer{padding:0 20px 18px;color:var(--ink-soft)}

/* CTA band */
.cta-band{background:var(--ink);color:#fff;text-align:center;padding:56px 0}
.cta-band h2{color:#fff;margin:0 0 10px}
.cta-band p{color:#d9d6cf;margin:0 0 24px}

/* Forms */
form .field{margin-bottom:18px}
form label{display:block;font-weight:700;margin-bottom:6px;font-size:.92rem}
form input,form select,form textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:6px;font:inherit;background:#fff}
form input:focus,form select:focus,form textarea:focus{outline:2px solid var(--red);outline-offset:1px}
form .hint{font-size:.8rem;color:var(--ink-soft);margin-top:4px}
form .error{font-size:.82rem;color:var(--red-dark);margin-top:4px;display:none}
form .field.has-error .error{display:block}
form .field.has-error input,form .field.has-error textarea,form .field.has-error select{border-color:var(--red-dark)}
.form-status{padding:14px 16px;border-radius:8px;margin-bottom:18px;display:none}
.form-status.visible{display:block}
.form-status.success{background:#e8f5ea;color:var(--ok);border:1px solid #bfe3c6}
.hp-field{position:absolute;left:-9999px;top:-9999px}

/* Contact details */
.contact-block{display:grid;grid-template-columns:1fr 1fr;gap:36px}
@media (max-width:800px){.contact-block{grid-template-columns:1fr}}
.nap dt{font-weight:700;margin-top:16px}
.nap dd{margin:2px 0 0}

/* Footer */
.site-footer{background:var(--ink);color:#c9c6c0;padding:48px 0 20px;margin-top:40px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}
@media (max-width:800px){.footer-grid{grid-template-columns:1fr 1fr}}
@media (max-width:500px){.footer-grid{grid-template-columns:1fr}}
.site-footer h4{color:#fff;font-size:.95rem;margin:0 0 14px;letter-spacing:.4px}
.site-footer ul{list-style:none;margin:0;padding:0}
.site-footer li{margin-bottom:8px}
.site-footer a{color:#c9c6c0;text-decoration:none;font-size:.92rem}
.site-footer a:hover{color:#fff}
.footer-brand{display:flex;align-items:center;gap:10px;margin-bottom:12px}
.footer-brand img{height:36px}
.footer-brand span{color:#fff;font-weight:800}
.footer-bottom{border-top:1px solid #3a3733;margin-top:32px;padding-top:20px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.82rem}

/* Utility */
.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}
.mt-0{margin-top:0}
.text-center{text-align:center}
.lazy-note{font-size:.7rem;color:var(--ink-soft)}